Sunday, October 4, 2009

Interior Home of the Future FINAL POSTER



Interior Home of the Future

Using the same advertising poster theme for the solar company and the same fonts and logo i was able to re create an image of a home in the future as a reflection of what i had talked about in my synopsis. The image is a capture from in my house, i tried to find the area in the house which looked most modern and do a contemporary photo of that spot. I then edited the image so that the view out the window was of something completely different, i.e. dead tree and a broken fence, i then put a subtle red filter over it to make it seem like outside of the home was quite gaunt as i described. i then adjusted the colour and contrast etc of the picture so that it seemed very clean and modern. I worked in the logo and slogan so it related to the exterior poster and my synopsis.

Interior Home of the Future Work in Progress


Interior Home of the Future Sketch


Exterior Home of the Future FINAL POSTER



Exterior Poster

This is my representation of the 'home of the future' exterior, as outlined in my synopsis the exterior of the houses is a wasteland like scene so i used an image i took and edited it to look like a dilapidated backyard. I then followed on with my idea that solar power would run our houses as the main source of power and made the image out to look like an advertisement for a solar power company. I believe i achieved this through the use of text, a slogan and a brand logo 'sustain-solar'.

Exterior Home of the Future Works in Progress



Exterior Home of the Future Sketch

Home of the Future Synopsis

SYNOPSIS

In the future we will be spending our lives indoors. The outside conditions are harsh and inhospitable. Human negligence has cause global warming to produce its worst and most vicious effects such as floods, tropical storms, loss of biodiversity and heat waves. Luckily, jumps in science and technology have allowed people to eat, live and work in the home permanently. Houses will all have interior greenhouses for food and the houses will be powered by more modern solar power systems that are cheaper and more effective. Houses are built from stronger, more structural materials such as metal and strong plastics which are able to withstand the elements in the future. There is little to no life/ growth outside of these self sufficient homes, transportation from home to home is all done underground. The biggest shifts in machinery will be stronger vehicles for city to city transportation and the economical solar power systems that will allow each home to be self sufficient.

Tuesday, September 29, 2009

Home of the Future Research

- Highlighted in Red are important sections of the Article which i found will be impactive on the synopsis of my Home of the Future posters.


Extract from the article:

"Speculations on the Future of Science" By Kevin Kelly

(http://www.edge.org/3rd_culture/kelly06/kelly06_index.html)

Kelly had five things to say about the next 100 years in science...

1) There will be more change in the next 50 years of science than in the last 400 years.

2) This will be a century of biology. It is the domain with the most scientists, the most new results, the most economic value, the most ethical importance, and the most to learn.

3) Computers will keep leading to new ways of science. Information is growing by 66% per year while physical production grows by only 7% per year. The data volume is growing to such levels of "zillionics" that we can expect science to compile vast combinatorial libraries, to run combinatorial sweeps through possibility space (as Stephen Wolfram has done with cellular automata), and to run multiple competing hypotheses in a matrix. Deep realtime simulations and hypothesis search will drive data collection in the real world.

4) New ways of knowing will emerge. "Wikiscience" is leading to perpetually refined papers with a thousand authors. Distributed instrumentation and experiment, thanks to miniscule transaction cost, will yield smart-mob, hive-mind science operating "fast, cheap, & out of control." Negative results will have positive value (there is already a "Journal of Negative Results in Biomedicine"). Triple-blind experiments will emerge through massive non-invasive statistical data collection--- no one, not the subjects or the experimenters, will realize an experiment was going on until later. (In the Q&A, one questioner predicted the coming of the zero-author paper, generated wholly by computers.)

5) Science will create new levels of meaning. The Internet already is made of one quintillion transistors, a trillion links, a million emails per second, 20 exabytes of memory. It is approaching the level of the human brain and is doubling every year, while the brain is not. It is all becoming effectively one machine. And we are the machine.


Extract from the article:

"Architecture Experts Ponder Future of Skyscrapers in the Digital Age"

By Sarah H. Wright

(http://web.mit.edu/newsoffice/2001/archexperts-0926.html)


- Mitchell didn't dismiss skyscrapers as dinosaurs of urban design, but he noted how the digital revolution has created a "more mobile and connected workforce. When any place--from an airport lounge to a bench under a tree--can be a workplace, there is a lot less need for cubicle farms stacked up in towers."


Extract from the article:

"Earths Climate Outside 'Safe Operating Space"

By Emily Sohn

(http://dsc.discovery.com/news/2009/09/24/earth-tipping-point.html)


We are on the verge of pushing nature into a state of instability like nothing humanity has seen before, according to a study published in the journal Nature.

The study, which attempted for the first time to come up with real numbers for a set of conditions beyond which Earth may not be able to recover, found that we may have already crossed several tipping points.

"Massive disruptions in climate, ecosystems and so on can have severely negative impacts on things like air quality, pollution levels, pests, emerging diseases and so on." - Jonathon Foley, a climatologist and ecologist at the University of Minnesota.

Excessive global warming, for example, might lead to a rapid rise in sea levels, the collapse of major circulation patterns and drastic changes to regional climates, including more floods and retreating glaciers.

Too much acidification in the oceans, which happens when the seawater absorbs atmospheric carbon dioxide, makes it difficult for creatures to survive, grow and build shells.

"Again and again, we find that a little environmental damage is OK," Foley said, but at some point, the planet just can't take it anymore, which is especially true when it's taking multiple hits at once. "In science, we look at one issue at a time. In the real world, all of this stuff is hitting the fan at the same time."

The specific numbers in the study remain estimates, said limnologist Steve Carpenter of the University of Wisconsin, Madison, and scientists will likely debate the details of each tipping point for some time.

The important thing for now, he said, is to recognize that nature has hard edges, that we can't just keep abusing the planet forever, and that we know enough now to be very concerned.


Interactive map of the world displaying different effects of Global Warming:

"Map: Global Warming Effects"

National Geographic

(http://environment.nationalgeographic.com/environment/global-warming/gw-impacts-interactive.html)


  • Sealevel Rise is expected to exacerbate storm surge, erosion and other coastal hazards
  • Intensity of tropical storms may increase
  • Effects associated with rapid urbanization, industrialization and economic development
  • Health risks due to heatwaves increaces

Extract from the article:

"Our Future Environment in Perspective"

By Howard and Sylvia Oliver

(http://www.nerc-wallingford.ac.uk/tiger/publications/perspectives.htm)


"Positive Energy Technology"

The increasing demand for energy is a major source of the pollutants causing global warming. Burning of fossil fuels of any type releases carbon, that has in the past been locked up in the earth, back into the atmosphere. Nuclear power stations have the advantage that they do not do this but are obviously associated with environmental concerns of other types created by immediate and long-term radiation problems.

There are other forms of ‘greener’ energy production and it is now often possible, at a premium, to purchase domestic electricity derived from renewable sources. It is, however, difficult to find many forms of electricity production that do not have some negative environmental impact. For instance, wind power causes both noise and visual pollution, and tidal and hydroelectric energy production can cause environmental problems associated with changes in land use. In a few parts of the world geothermal energy can be used with success for both power production and space heating. Technology associated with solar generation of electricity and solar heating panels is improving and getting less expensive, so this may be able to contribute more in the future.

It is, however, unlikely that it will be possible for the developed world to shift significantly from power production based on fossil fuel, in the short term, so the main hope must lie in reduction of polluting emissions associated with the generation process. The same comment applies to energy for transport where a reliance on oil is likely to continue but at least emissions can be reduced.

Wednesday, September 23, 2009

Final Post Modernism Poster


This is another BLOG of my 'post-modernism' poster. My first BLOG of my final poster did not come up as the image i created so i swapped the file and now it is coherent to my initial design.

Final Post-Modernism Poster

This is my final "post-modernism" poster. I followed the designs of David Carson mostly in my research so i could draw inspiration from his 'Ray-Gun' magazine designs. I saw David Carson's design to reflect the post-modernism movement accurately in his use of deconstruction, chaos and characteristics such as the distrust of theories alongside an analysis of pop culture. i wanted to reflect his designs using a basic image with text thrown across it in a mix of fonts, angles and typefaces to create an overall, grunge feel to my poster.

Dada Final Poster



Final Dada Poster

This is my final Dada poster, i put a lot of thought into the poster and decided that i wanted to work mostly with text above image to convey the Dada theme. I concentrated on the Dada designer 'Tristan Tzara' mostly and used his interesting development of an aesthetic anarchy through typography as my inspiration. My work reflects his "Dada Aesthetic" journal from 1917 in its use of typefaces and improvisation. I chose the Truism of "people are responsible for what they do unless they're insane" as i believe it was an accurate representation of what the Dada artists were making a stand against in that time, i.e. statements of war and patriotism. So the truism is a reference to peoples choice of actions and responsibility to them.

Dada Works in progress



Dada Research- Schwitters





Kurt Schwitters

  • An artist and designer influenced by Dada spirit but is more on the outskirts as he lives outside of Berlin
  • Takes on the aesthetic of Dada without the politics- to some degree as he was known to include relevant newspaper clippings or secions as an aesthetic strategy
  • He uses:
-Scraps of paper
-Tempura paint
-Crayon
-Cardboard
-The refuse of modern society

Dada Research- Tzara





Tristan Tzara

  • Published journal in 1917 titled "dada aesthetic", the journal entailed:
-Some illegible typography
-Words printed on top of each other
-Words flowing vertically and diagonally
  • By doing this he means to illustrate the ideas within the journal: disrupt the readers expectations
  • By the 6th edition he had refined the technique:
-Using different axis
-Using upper and lower case with no system or method
-Over prints on purpose
-Improvisation
-Incorporates hand written sections
  • His final poster designs consist of:
-Titles that don't make sense
-Randomly selected styles
-Random typography
-Mixed sizes
-Chaotic layouts
-Incomprehensible phrases

DaDa Research

DaDa

  • Response to the atrocities of war and patriotism
  • Believed the collapse of western culture was marked by the barbarism of WW1
  • Wanted to break away from the values of society
  • Use creativity as a form of protest of the ethical impoverishment of the European middle class
  • Engaged in irony, satire and improvisation
  • The name DaDa had no meaning
  • A DaDa performance featured dance, music, poetry and hybrid performance
  • Used improvisation and change as strategy for making works- what ever the meaning
  • They wanted to change the rules of aesthetics
  • Famous works such as "collage arranged according to the laws of chance"
  • Ideas of free association
  • Ideas of aesthetic anarchy

Wednesday, September 16, 2009

Final Post Modernism Poster






David Carson

  • Innovative magazine design
  • Experimental typography
  • Art director for the magazine 'Ray Gun'
  • Referred to as a 'Grunge' style of design
  • New school of typography and photography-based graphic design
  • Does not follow 'traditional' design standards

Research




Richard Eckersley

  • Experiments with formats
  • Challenges the most conservative format: The academic book
  • Experimental use of computerized typography
  • Unorthodox design had the intended effect of breaking up the texts readability

Research




April Greiman

  • Digital aesthetic
  • First to 'embrace the mac'
  • Interested in altering our perceptions of the relationship between 2 and 3 dimensional space
  • Introduced the 'new wave' aesthetic to the US

Research


Wolfgang Weingart

  • Uses international style aspects such as grid and text but then goes off on tangents using hand writing
  • credited as "the father" of New Wave or Swiss Punk typography
  • Swiss typography as his starting point, but then he blew it apart
  • Never intended to create a 'style'

Research

Post Modernism
Research

  • Reaction against International Style and Modernism
  • Embrace of pop-culture along side high culture
  • Embraces theories not just from design
  • A way of thinking
  • No unifying ideals or formal vocabularies
  • Nostalgia
  • Parody
  • Irony
  • Deconstruction
  • No line to divide modern & Classical, Good & Bad, New& Old
  • Aesthetics of: Impurity, chaos and irregularity
  • Everything was allowed, chaotic was an option for the lexicon of style
  • Rejects dogmatic rules in favour of a pluralist approach
  • Combines intuition and analytical style to produce individuality
  • Some formalities but combining interesting and contrasting elements
  • describe a condition, or state of being
  • Focuses on social and political outworking
  • A style and concept in the arts characterized by distrust of theories
  • Analysis of culture and society

Wednesday, September 9, 2009

Final International Style Poster


My international style design is based heavily around the works of Jan Tschichold. I wanted my works to reflect this particular international style in its use of clear fonts, modern design principles, right angles, simplistic imagery (if any) and clarity in its statement. I used one of Jenny Holzers truisms that stood out to me in particular: “At Times Your Unconscious Is Truer Than Your Conscious Mind”. This quote was interesting because I believe it plays with the fact that graphic design can sometimes be used to play on the audiences unconscious mind. I used design principles of bold clear text mixed with a simple graphic against some strong right angles to reflect Tschichold’s particular designing style. My final poster is a reflection of both what Holzer’s truism stands for and the clear constructive methods of the international style.

Accurate Sketch


This was my most accurate sketch for my final poster. i had written in a few simple notes to remind me of things to factor in when creating the final image on photoshop and illustrator. This sketch outlines the basic structure and font i was to use to create my bold final image.

International Style Research











To me the 'International Style' consisted of a few solid ideas/ rules;

  • Constructivism (movement away from Abstraction)
  • Truth through 'Practical Art'
  • Bold rules
  • Tight structuring
  • Serious
  • Harmonious
  • Asymmetry
  • Sans Serif lettering
  • Right angles
  • Negative space
  • Mathematical grid
  • Objective
  • Helvetica
  • And over all- CLARITY
Some Designers that i looked into were:

Jan Tchichold

  • Used stock fonts and commercial paper
  • Artisan background set him out from other designers of that era who were from architectural background
  • Modernist design principles
  • Non centered design
  • Designed new typefaces of his own


Muller

  • Simple designs and his clean use of typography
  • Graphic designer, architect, teacher
  • Works exhibited in a very typical gallery- Gallery Blanka

Paul Rand

  • Really stressed the corporate identity side of the movement
  • Mostly created corporate logodesigns (IMB etc.)
  • Originator of the 'Swiss Style'
  • Dynamic compositions
  • Linked his graphic designing to modernist art
  • Simplicity and restraint- all part of the international style

Tuesday, September 1, 2009

Monday, August 17, 2009

Festival Appraisal

___music festival appraisal

After running through my possibilities I decided on the name “Ocean Bliss Music and Arts Festival”. My thoughts on the festival atmosphere gave me great ideas on the use of colour and line to represent this atmosphere. I began sketching poster designs of things such as the sun setting over the ocean, patterns in the sand and images of general beach scenery. These sketches then gave me inspiration to do a photo shoot at the beach. I took a range of photos but settled with one showing some sand, rocks and trees. This photo had great contrast with the sky and gave a very strong relaxed beach feeling. I then edited the photo in Photoshop giving it a more saturated look and I played around with artistic and textural filters to give at a slightly more animated look. I then took my time to scroll through a series of texts that I felt symbolize my festival but nothing took me strongly so I did some sketches and ended up using the paintbrush tool in Photoshop to create my own font for the heading. The heading is the strongest use of line in the whole poster and our attention is drawn to it straight away. The line in the heading is very wavy and casual and gives you a slight feeling of it being drawn in the sand. The shape of the small cliff face in the background photo gives us a powerful shape that allows our eyes to be guided through the image to the text. This balances the entire poster with the use of negative space that has then been filled with all the festival details. I did not choose a particular colour scheme to work with in this poster however I used the natural colours that are presented to us in the image I photographed. I then used white text to stand out from the image but I turned down the opacity slightly so it also blended subtly with the sky’s colour. I used Photoshop filters to create the textural qualities in the background image for my poster and this gives the overall look of the poster a softer and more dreamlike feel. I felt it was necessary to make the image a little less realistic so that the free flowing text could fit in more suitably.

Final Festival Poster

Festival Information

___music festival information

I have produced a music festival much like the “Falls Festival” and the “Pyramid Rock Festival”, i.e. a festival that is to run for approximately 3 nights over New Years Eve. My festival is named “Ocean Bliss Music and Arts Festival”. I have envisaged a festival with the main stages set up on the beach/ close to the sand where people are able to experience a range of different art and stalls. There will be plenty of space close to the stages for camping and parking and there will be plenty of sideshows such as circus acts, short film screenings and band autographing. The music at the festival will be rock, folk, electronic and some hip-hop. The music will be appealing to listeners of new music and we will be supporting many independent and upcoming artists. The range of music should cater for all aspects of music appreciators and aim for the age demographic of 18-30. We will be sporting a very free and relaxed atmosphere at “Ocean Bliss” where there is no dress code, people are free to roam anywhere around the festival to experience everything and the camping grounds are open. The festival is an overall celebration of New Years Eve with some good music, a comfortable and relaxed setting alongside the beach with a brilliant line-up and plenty to do.

Tuesday, August 11, 2009

Poster Inspiration 6


This poster uses a monochromatic colour scheme that gives it a very nice balance. The design is built mostly by text with a few graphics to add to the energy of the design.