My international style design is based heavily around the works of Jan Tschichold. I wanted my works to reflect this particular international style in its use of clear fonts, modern design principles, right angles, simplistic imagery (if any) and clarity in its statement. I used one of Jenny Holzers truisms that stood out to me in particular: “At Times Your Unconscious Is Truer Than Your Conscious Mind”. This quote was interesting because I believe it plays with the fact that graphic design can sometimes be used to play on the audiences unconscious mind. I used design principles of bold clear text mixed with a simple graphic against some strong right angles to reflect Tschichold’s particular designing style. My final poster is a reflection of both what Holzer’s truism stands for and the clear constructive methods of the international style.
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