Dada Research- Tzara

Tristan Tzara

• Published journal in 1917 titled "dada aesthetic", the journal entailed:

-Some illegible typography

-Words printed on top of each other

-Words flowing vertically and diagonally

• By doing this he means to illustrate the ideas within the journal: disrupt the readers expectations
• By the 6th edition he had refined the technique:

-Using different axis

-Using upper and lower case with no system or method

-Over prints on purpose

-Improvisation

-Incorporates hand written sections

• His final poster designs consist of:

-Titles that don't make sense

-Randomly selected styles

-Random typography

-Mixed sizes

-Chaotic layouts

-Incomprehensible phrases