International Style Research

To me the 'International Style' consisted of a few solid ideas/ rules;

• Constructivism (movement away from Abstraction)
• Truth through 'Practical Art'
• Bold rules
• Tight structuring
• Serious
• Harmonious
• Asymmetry
• Sans Serif lettering
• Right angles
• Negative space
• Mathematical grid
• Objective
• Helvetica
• And over all- CLARITY

Some Designers that i looked into were:

Jan Tchichold

• Used stock fonts and commercial paper
• Artisan background set him out from other designers of that era who were from architectural background
• Modernist design principles
• Non centered design
• Designed new typefaces of his own

Muller

• Simple designs and his clean use of typography
• Graphic designer, architect, teacher
• Works exhibited in a very typical gallery- Gallery Blanka

Paul Rand

• Really stressed the corporate identity side of the movement
• Mostly created corporate logodesigns (IMB etc.)
• Originator of the 'Swiss Style'
• Dynamic compositions
• Linked his graphic designing to modernist art
• Simplicity and restraint- all part of the international style