Festival Appraisal

___music festival appraisal

After running through my possibilities I decided on the name “Ocean Bliss Music and Arts Festival”. My thoughts on the festival atmosphere gave me great ideas on the use of colour and line to represent this atmosphere. I began sketching poster designs of things such as the sun setting over the ocean, patterns in the sand and images of general beach scenery. These sketches then gave me inspiration to do a photo shoot at the beach. I took a range of photos but settled with one showing some sand, rocks and trees. This photo had great contrast with the sky and gave a very strong relaxed beach feeling. I then edited the photo in Photoshop giving it a more saturated look and I played around with artistic and textural filters to give at a slightly more animated look. I then took my time to scroll through a series of texts that I felt symbolize my festival but nothing took me strongly so I did some sketches and ended up using the paintbrush tool in Photoshop to create my own font for the heading. The heading is the strongest use of line in the whole poster and our attention is drawn to it straight away. The line in the heading is very wavy and casual and gives you a slight feeling of it being drawn in the sand. The shape of the small cliff face in the background photo gives us a powerful shape that allows our eyes to be guided through the image to the text. This balances the entire poster with the use of negative space that has then been filled with all the festival details. I did not choose a particular colour scheme to work with in this poster however I used the natural colours that are presented to us in the image I photographed. I then used white text to stand out from the image but I turned down the opacity slightly so it also blended subtly with the sky’s colour. I used Photoshop filters to create the textural qualities in the background image for my poster and this gives the overall look of the poster a softer and more dreamlike feel. I felt it was necessary to make the image a little less realistic so that the free flowing text could fit in more suitably.